<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Herowebs — Journal</title><description>Field notes from the Herowebs studio — engineering, design, and the economics of shipping AI products.</description><link>https://herowebs.co.uk/</link><language>en-gb</language><item><title>The economics of retrieval</title><link>https://herowebs.co.uk/blog/the-economics-of-rag/</link><guid isPermaLink="true">https://herowebs.co.uk/blog/the-economics-of-rag/</guid><description>Most teams underestimate how much retrieval quality, not model choice, drives the cost and reliability of an LLM product.</description><pubDate>Sun, 12 Apr 2026 00:00:00 GMT</pubDate><author>Aurélie Marchant</author></item><item><title>UK + EU AI Act readiness, in plain English</title><link>https://herowebs.co.uk/blog/uk-ai-act-readiness/</link><guid isPermaLink="true">https://herowebs.co.uk/blog/uk-ai-act-readiness/</guid><description>What UK operators actually need to do before the EU AI Act high-risk obligations bite — and what the UK regime is likely to ask in parallel.</description><pubDate>Wed, 04 Mar 2026 00:00:00 GMT</pubDate><author>Reuben Achebe</author></item><item><title>Why we ship most marketing sites on Astro</title><link>https://herowebs.co.uk/blog/why-astro-for-agencies/</link><guid isPermaLink="true">https://herowebs.co.uk/blog/why-astro-for-agencies/</guid><description>After three years of agency work across Next.js, Remix, and SvelteKit, Astro is our default for content-led sites. Here is the short version of why.</description><pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate><author>Priya Ramanathan</author></item><item><title>Why every engagement starts with a two-week discovery</title><link>https://herowebs.co.uk/blog/the-two-week-discovery/</link><guid isPermaLink="true">https://herowebs.co.uk/blog/the-two-week-discovery/</guid><description>What we deliver in a fortnight, why we charge for it, and how it pays for itself before the first line of production code is written.</description><pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate><author>Marek Holm</author></item></channel></rss>